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AI · 1 mentions
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🚀 Picture this: a mid-sized retailer embarks on a digital transformation, only to find customers frustrated by clunky apps and impersonal chatbots, leading to a 20% drop in loyalty scores. To turn the tide and truly enhance customer experience amid such shifts, organisations must prioritise seamless integration of technology with human touchpoints. Start by mapping customer journeys to identify pain points, then implement AI-driven personalisation that anticipates needs without overwhelming users, such as tailored recommendations based on past interactions. Foster cross-functional teams to ensure consistent experiences across channels, and regularly gather feedback through agile surveys to iterate swiftly. Remember, balance innovation with empathy; for instance, offer easy opt-outs for data usage to build trust. By embedding these strategies, businesses can not only retain customers but also drive advocacy in an increasingly digital landscape. #CustomerExperience #DigitalTransformation #CXStrategies #BusinessInsights