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Brand is back… and technology businesses need a strong brand. Why? Because social networks are transitioning to agent based platforms. Short term strategies won’t win. Brand will be one of the most important moats a business has. Crypto is terrible at brand strategy - and marketing strategy. There is no patience for it. I can say that this cycle - you’ll need it or you won’t capture mindshare. The game is changing. You want to know how the top projects are in the lead? Brand + product. Product alone will rarely win unless you are the genesis player - and that is anomalous situation.