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how to research and validate your $10k/m product idea before launching most people do this backwards they fall in love with a product idea, spend 6 months building it, launch to their 47 twitter followers and wonder why nobody bought classic here's what actually separates ideas that print from ideas that die: PRE-VALIDATION you don't validate after launch you validate before you risk a single dollar and validation isn't about surveys or asking your friends if they'd buy it's about watching where money is ALREADY moving here's the framework i use to separate signal from noise: STEP 1: find the demand proof go where buyers are already spending and look for these signals: existing products doing $50k+ per month in the same category reddit threads with 500+ upvotes complaining about current solutions amazon reviews with phrases like "i wish this had..." or "the only problem is..." google search volume showing 10k+ monthly searches for problem-based keywords facebook groups with 20k+ members actively discussing the pain point if you can't find existing demand YOU ARE GUESSING and guessing costs you 6 months of your life STEP 2: study the economic gap validation isn't just about demand existing it's about demand being UNDERSERVED ask yourself: are current solutions overpriced for what they deliver? are they solving 60% of the problem but leaving 40% untouched? is there a gap between what people are buying and what they actually need? the best product ideas live in that gap where demand exists but satisfaction doesn't STEP 3: run the pre-sale test this is where most people chicken out but it's the only test that matters before you build anything, sell the idea: create a landing page describing the product like it exists drive 200-500 clicks to it using cheap facebook or google ads track how many people try to buy if 2-5% of cold traffic attempts to purchase, you have something real if nobody clicks "buy now" your idea is dead and you just saved yourself 6 months the beauty of this is you spent $200 to avoid a $20k mistake STEP 4: talk to 10 buyers not potential buyers ACTUAL buyers of competing products find them in facebook groups, reddit, or amazon reviews dm them asking about their experience listen for these phrases: "i bought it but it doesn't really..." "it works but i still have to..." "i wish someone would make..." those gaps? that's your product roadmap handed to you for free STEP 5: reverse engineer the economics now do the math before you commit: what's the average order value in this category? (check competitors) what's realistic ad spend to acquire one customer? (test with step 3) can you deliver the product for 30% of selling price or less? if the math doesn't work at $10k/m it won't magically work at $100k/m you're not fighting for scale problems you're fighting for unit economics here's what this looks like in practice: let's say you want to sell ergonomic wrist rests for gamers STEP 1: search "gaming wrist rest" on amazon and see 47 products doing 1k+ reviews = demand exists STEP 2: read reviews and notice everyone complains about "slides around during intense gameplay" = gap identified STEP 3: create landing page for "magnetic gaming wrist rest that locks to your desk" and run $150 in ads, 8 people try to buy = validation confirmed STEP 4: message 10 reviewers, 7 say "if someone fixed the sliding issue i'd pay double" = price ceiling discovered STEP 5: find manufacturer who can make it for $8, sell for $39, acquire customer for $15 = margins work now you have a validated idea backed by real data not hopium most people skip all of this because it feels like extra work but this "extra work" is what separates entrepreneurs who build $10k/m products from hobbyists who build expensive lessons validate with money not opinions because opinions are free and worth exactly that