Clue-based Tension Planner for Video Creators

For my last video, I was really struggling with building tension. An idea that helped me a lot was of think of Tension = Clues. How could I give relevant information to the audience without giving away the punchline? How could I narrow down what the answer could possibly be without making it obvious? Murder mysteries do this really well when they give you clues that eliminate suspects but you still want to watch because it still isn’t 100% obvious who the killer is. Thinking about it in this way made writing my latest YouTube video much easier, and it’s also my best performing one this year.