Assessment-based lead-gen SaaS for targeting problem-aware prospects

Do you ever get frustrated with your marketing results? You spend time and money on it but it’s slow to perform. You can 10X your marketing results if you target people who are “problem aware” instead of people who are “solution aware”. I once did this for a financial planning firm. All I did was change the headline of their ad from: - “Brisbane’s most awarded financial planning firm.” To: - “Feeling crabby watching your investments move sideways? It’s time to talk to Brisbane’s most awarded financial planning firm about our financial performance assessment.” All I did was to connect with a problem before suggesting a solution. The result was $900K of additional business in 6 months from the same ad spend. It works because MANY people have problems but FEW proactively go searching to solve them. There’s two techniques that unlock this market. Firstly, the headline of your ads or content should be problem focused not solution focused. Second, the call to action should be for people to engage with an assessment NOT a solution. Those two changes can transform your marketing spend from a cost into a money printing machine. FYI It’s free and easy to set up an assessment for your potential customers at https://t.co/TckeOMiMdP (this used to be the hard bit but not anymore). Let me know how you get on with these two changes.