Tool to identify 'migraine-level' early adopters

Stop looking for people who MIGHT like your product. Find the person whose problem is so bad, they would pay you for a solution you haven't even finished building yet. This is your true early adopter. Imagine the difference between someone with a mild headache and someone with a blinding migraine. - The person with the headache might take an aspirin if it's convenient. -The person with the migraine will drive to three different pharmacies at midnight in the pouring rain to find relief. They will try anything. Your first customers must have a "migraine-level" problem. Their current situation is so painful, so costly, and so frustrating that they are actively and desperately searching for a cure. 🔥 Their hair is on fire. They don’t need to be convinced they have a problem. They are acutely aware of it every single day. 🔥 They have a budget for the pain. They are already spending money (or significant time) trying to solve it, even with imperfect solutions. When you find these people, your sales process transforms. You stop being a seller and start being a problem-solver. Your product isn't a "nice-to-have"; it's the fire extinguisher they've been searching for. What's one sign that tells you a prospect has a "migraine-level" problem? #startups #gotomarket #customerdiscovery #sales #founder