Tough-love accountability buddy app (digital 'strict friend')

I appreciate having strict friends who refuse to let me sit in the same place mentally. The ones who won’t let me drown in negativity or get too comfortable in familiarity. We all need a friend like that.

So we asked ourselves: Why isn't there an app that makes accountability with friends... easy? Not strangers. Not coaches. Your actual friends. That's what we're building.