Curiosity‑first product discovery platform for design teams

The This is it Manifesto refreshed and ready to be added to our new website (coming up soon): "Embodying the This is it’s Name. Design that feels like it’s been waiting to be unlocked. The best version of what it can be. The world doesn’t need more products. It needs better ones. Obsolescence has become the default; built into how things are made and how we think about them. Big tech taught us that progress means more. More features. More updates. More novelty. Somewhere along the way, we stopped asking whether any of it adds value to how humans think, feel, move, or grow. We design against that. At this is it Studio, we focus on what should exist, not what conventionally does. Most original products never make it past concept because development is still brief-based, built for requirements instead of relevance. We change that by starting from curiosity, not instruction, creating work that is intentional and built to last."