Beef origin traceability & consumer verification platform

When an American consumer walks into a store and purchases things like tshirts, kids toys, household items etc etc, each of these items has a mandated stamp or tag identifying the country in which it was produced or manufactured. Why is that not the case for beef? We’ll tell you why: it’s because over the last decade, both the Executive branch and the Congress have facilitated the deception of the American consumer by allowing Big Four Packing Plants to sell foreign beef with a “Product of the USA” Label on it—causing American ranchers to go out of business because they can’t compete based on a lie. This needs to end, and it needs to end forever. It’s time to reinstate Mandatory Country of Origin Labeling once and for all! Call your reps, keep on making noise, the pressure is working! 🇺🇸